Our challenge for this small retail store was to incorporate the offerings which wouldn't usually be put together. Seafood, chicken and coffee needed to be represented. We took colours associated with coffee and incorporated this into a graphic that is a simplified fish motif. The chicken component was shown as a large black and white graphic that looks hand sketched. The overall feel including the perforated copper lights and screens add to the perception of "natural" , "fresh" and "hand crafted".